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# Sales rep performance

> How to analyze sales rep performance from opportunity outcomes and engagement data using the Merge CRM API.

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#### Customer authorizes access

Your customer authorizes your application to access their CRM via an OAuth or similar authorization flow through Merge Link.

#### Retrieve your customer's opportunities and engagements

Utilize the [**GET** /opportunities](https://docs.merge.dev/crm/opportunities/#opportunities_list) endpoint to pull in your customer's opportunities (with information on amounts, stages and the last activity date), as well as custom fields relevant to how long an opportunity has remained open.

Utilize the [**GET** /stages](https://docs.merge.dev/crm/stages/#stages_list) endpoint to pull a list of your customer's available stages for an opportunity, for context on the stage that each opportunity is in.

Utilize the [**GET** /engagements](https://docs.merge.dev/crm/engagements/#engagements_list) endpoint to pull information on sales reps' interactions with their contacts for each opportunity, including meetings, emails and phone calls.

Utilize the [**GET** /users](https://docs.merge.dev/crm/users/#users_list) endpoint to pull a list of your customer's CRM users, which will include your user's sales reps.

> **Note**
>
> Use [Remote Data](/supplemental-data/remote-data), [Remote Fields](/merge-unified/supplemental-data/remote-field-classes/remote-field-classes), and [Field Mapping](/merge-unified/supplemental-data/field-mapping/overview) to allow your customers pull in custom data fields from their CRM.

#### Analyze rep performance

Using details on how an opportunity moved through stages to either "closed won" or "closed lost", as well as insights from sales reps' interactions with their prospects, identify top performers and derive recommendations for the sales team as a whole.

#### Identify top-performing reps and derive recommendations with Merge

Integrate today or talk to our sales team to learn how Merge unlocks hundreds of integrations in days - not years.

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* [Field Mappings](/merge-unified/supplemental-data/field-mapping/overview)

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